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Ch. I
The Observation - Fewer Footsteps
Ch. II
The Products - Better Than Ever
Ch. III
The Customers - Those Who Stopped Coming
Ch. IV
The Interview - Why Don't You Buy
Ch. V
The Discovery - The Demand Black Hole
Ch. VI
The Town - Where Did Everyone Go
Ch. VII
The Answer - Nothing to Want
Ch. VIII
The Attempt - Creating Desire
Ch. IX
The Realization - What Was Lost
Ch. X
The Silence - A New Kind of Empty